Platform-neutral ecommerce pricing tool

Product Pricing Calculator

Work backward from product cost, shipping, fees, ad CPA and your target margin to estimate the minimum selling price your product needs.

Use your own economics: this tool does not assume one universal Shopify, Meta, TikTok, Stripe or marketplace fee. Enter the actual percentages and per-order costs that apply to your setup.

Pricing Inputs

⚡ Real-time update
$
$
$
$
Percentage & Payment Costs
%
$
%
%
Minimum Target Price
$0.00
Target Margin
0.0%
Break-even Price
$0.00
Profit / Order
$0.00
Fixed Costs:$0.00
Percentage Costs:0.0%
Ad CPA:$0.00
Suggested 9-ending Price: $0.00
Planning estimate. Taxes, discounts, chargebacks, subscriptions and overhead may require separate modeling.
Formula
Required price = Fixed costs ÷ (1 − percentage costs − target margin)
Fixed costs include product cost, shipping, other per-order cost, fixed payment fee and ad CPA.

How the Product Pricing Calculator Works

The calculator adds your fixed per-order costs, then works backward through percentage-based fees and your desired net margin. The result is the minimum modeled selling price that leaves the chosen margin after those costs.

Break-even Price vs Target Price

Break-even price is the point where modeled profit reaches approximately zero. Target price is higher because it reserves your chosen profit margin after fees and advertising.

Why Ad CPA Belongs in Pricing

If paid acquisition is part of your expected sales model, treating CPA as a per-order cost helps prevent a product from looking profitable before ads and unprofitable after scaling.

Example: if fixed costs including ad CPA total $25.80, percentage costs total 5.9%, and target margin is 20%, the required selling price is about $34.81. A rounded psychological price could then be tested against your market.

Frequently Asked Questions

Should I price exactly at the calculated target?

Not automatically. Treat it as a minimum planning level, then compare it with customer willingness to pay, competitor positioning, taxes, discounts and your broader brand strategy.

What if I do not use paid ads?

Set Ad Cost Per Sale / CPA to $0. The calculator will price around your remaining costs and target margin.

Can I use this for Shopify or dropshipping?

Yes. Enter the product, shipping, payment, refund and acquisition costs that apply to your own store.

What if no finite target price is possible?

If percentage costs plus target margin reach 100% or more, the model cannot produce a finite price. Lower the target margin or review your fee assumptions.