Enter selling price and total cost to calculate profit per sale, profit margin, markup and the selling price needed for your target margin.
Include whichever per-sale costs you want the margin to reflect.
The calculator subtracts total cost from selling price to find profit per sale. It then expresses that profit as both margin and markup so you can compare two common profitability measures.
Margin uses revenue as the denominator. Markup uses cost. For example, a product that costs $20 and sells for $30 earns $10 profit: margin is 33.3%, while markup is 50%.
If you want a pre-ad product margin, exclude ad spend. If you want a post-ad contribution margin, include ad cost. The calculator does not decide which business costs belong in the model; it calculates from the costs you choose to include.
No. Margin divides profit by revenue, while markup divides profit by cost.
Include it if you want to measure profit after customer acquisition. Leave it out if you specifically want a pre-ad product margin.
Yes. Choose a target margin and the calculator shows the selling price required to preserve that margin at the entered total cost.
Yes. Use the sale price as revenue and enter the direct cost you want included in the margin calculation.