Model Amazon PPC profitability after product cost, seller fees, fulfillment and ad spend with break-even CPA and ROAS.
Planning model: Amazon Sponsored Products is cost-per-click advertising. Amazon selling/referral and fulfillment fees vary by category, size and program, so this calculator does not assume a generic 2.9% card fee. Enter your actual effective seller fee and use Ads Cost / Order for blended CPA.
Amazon PPC setup
$
$
$
$
$
Fees & overhead
Advanced Costs
Returns, monthly software and other overhead
⌄
How this Amazon PPC calculator works
Amazon PPC profitability depends on product margin before advertising. Use your actual ad cost per order together with referral, fulfillment and other seller costs to see break-even CPA and ROAS.
Best practice: replace all presets with the rates and costs shown in your actual account, contract or seller dashboard before making a pricing decision.