Model real profit after product costs, fulfillment, commerce/payment fees, Meta ads, creator commissions, returns and discounts — with break-even CPA and ROAS.
Enter the rates that apply to your actual checkout/payment setup.
Start with the product selling price and any shipping collected from the buyer, subtract discounts, then model product, fulfillment, commerce/payment, creator, return, packaging, sample and advertising costs. The result shows fully modeled profit per order and monthly economics.
ROAS alone does not tell you whether an order is profitable. Break-even CPA estimates how much you can spend to acquire an order before modeled profit reaches zero. Break-even ROAS translates the same economics into a revenue-to-ad-spend threshold.
These selling experiences can use different checkout and payment paths. Rather than assuming one universal Meta selling fee, select the channel and enter the commerce/payment rates that apply to your actual setup.
No. Selling and checkout structures can vary by market and setup, so the calculator keeps commerce and payment assumptions editable.
Yes. Select Facebook Marketplace and enter the costs that match how the transaction is actually fulfilled and paid.
If a creator or influencer receives a percentage of attributable sales, include it so your break-even ad economics are not overstated.
Because Meta commerce availability and checkout options change, verify your current setup in Meta's business/help resources and your connected commerce/payment platform before relying on any fee assumption.