Calculate Wix ecommerce profit after plan cost, payment fees, COGS, shipping, ads, returns and monthly overhead.
Editable planning assumptions. Verify current fees against your account, product and platform terms.
*US annual-billing planning presets. Wix pricing varies by location, tax and billing cycle; keep the monthly cost editable.
The calculator above models an ecommerce order after product cost, shipping or fulfillment, payment processing, advertising, returns and recurring software or site expenses. Enter realistic monthly order volume so fixed costs such as the Wix plan and paid apps can be allocated across orders. The summary then shows net profit, margin, total cost and the amount available for acquisition. This prevents a common mistake: treating a store as profitable because the product markup looks healthy while subscription, processing and advertising costs are left outside the calculation.
Wix supports multiple payment providers and pricing varies by region. For Wix Payments in the United States, Wix currently lists a standard card-processing rate of 2.9% + $0.30. Keep the percentage and fixed fee editable if your country, currency or payment method uses another rate.
The monthly allocation is especially important for low-volume stores. A $40 monthly cost spread over 20 orders adds $2 to each order, while the same $40 spread over 400 orders adds only $0.10. The subscription did not change; the unit economics did.
Assume a $50 order, $18 product cost, $6 fulfillment, $8 advertising and $1 other variable cost. At the current U.S. Wix Payments standard-card example of 2.9% + $0.30, payment processing is $1.75. If $60 of recurring site/apps cost is spread across 100 monthly orders, another $0.60 is allocated to the order. Total modeled cost is $35.35 and estimated net profit is $14.65, a 29.3% margin. Before advertising, the order has $22.65 available for acquisition.
| Wix cost layer | Current U.S. planning reference | Modeling note |
|---|---|---|
| Wix Payments standard cards | 2.9% + $0.30 | Different countries and methods use different rates |
| Website plan | Recurring subscription | Allocate across monthly order volume |
| Apps / services | Store-specific | Include recurring tools you actually pay for |
| Advertising | Campaign-specific | Use effective cost per acquired order |
Wix pricing pages can show localized prices and promotional billing periods. Use your actual checkout or invoice for the plan cost rather than copying a promotional number into a long-term model.
Wix currently lists 2.9% + $0.30 for standard U.S. card transactions through Wix Payments. Rates differ by country, currency and payment method.
No. Site-plan cost and payment processing are separate cost layers, so model both when they apply.
For unit economics, divide recurring site, app and operating costs across realistic monthly order volume so they are not ignored.
No. It is the maximum modeled acquisition cost before profit reaches zero. A practical CPA target usually needs a safety margin.
Payment rate checked September 25, 2026 against Wix Payments documentation. See also our methodology.