Model eBay profit using the fee basis eBay actually uses: item price, buyer-paid shipping, estimated sales tax, final value fees, per-order fees, Promoted Listings and other seller costs.
Editable planning assumptions. Verify current fees against your account, product and platform terms.
Presets fill common starting assumptions only. Keep the fee fields editable for your exact category and account.
Included in seller revenue and generally in eBay's fee basis.
Used for fee-basis modeling; tax collected by eBay is not counted as your revenue.
U.S. default: $0.30 when total order is $10 or less; $0.40 when over $10. Editable for exceptions.
Cost-per-sale general campaign rate. Set 0% for an organic sale.
For U.S. sellers, 1.65% may apply to qualifying international sales outside eBay International Shipping.
Use only for ad cost not already represented by the General campaign percentage.
The calculator above starts with the amount the buyer pays and then separates the costs that reduce the seller's profit. Enter product cost, fulfillment, the eBay final value fee percentage, the per-order fee, any insertion or listing cost you want to allocate, advertising cost, returns and other order expenses. The results card keeps net profit, net margin, ROI and total cost visible while you change assumptions. This is useful because a listing can have a healthy gross markup but still produce a weak net margin after marketplace fees, shipping and promoted-listing spend.
eBay fees are not one universal percentage. Category, Store status, seller performance and optional services can change the amount charged. Use the preset only as a planning starting point and replace it with the fee shown for your actual category and account.
The break-even ad cost is the profit available before advertising. If that amount is $15 on a $50 order, spending more than $15 to acquire the order makes the modeled transaction unprofitable. Break-even ROAS converts the same threshold into a revenue-to-ad-spend ratio. It is a boundary, not a recommended campaign target.
Assume a $50 sale in a U.S. category using the common 13.6% final value fee example and a $0.40 per-order fee for an order above $10. The marketplace fee is $7.20. If the item costs $18, fulfillment is $6, packaging and other order cost total $1, and advertising costs $5, total modeled cost is $37.20. Net profit is $12.80 and net margin is 25.6%. Before advertising, the order has $17.80 available for acquisition cost, which implies a break-even ROAS of about 2.81×.
| eBay.com cost item | Current planning reference | How to use it |
|---|---|---|
| Insertion fee | First 250 listings may be zero insertion fee; then $0.35 for many sellers | Allocate only when the listing actually incurs it |
| Final value fee | Most-category example: 13.6% up to the published threshold | Replace with the rate for your category and Store status |
| Per-order fee | $0.30 at $10 or less; $0.40 above $10 | Add once per qualifying order |
| Advertising | Varies by campaign and listing | Enter the effective cost attributed to the sale |
Official eBay documentation also lists categories with different rates, so a category-specific check matters more than copying the example percentage. This calculator does not replace the fee statement in Seller Hub.
No. eBay final value fees vary by category and seller setup. The calculator keeps the percentage editable so you can use the rate that applies to your listing.
For many eBay.com sales, the fee basis includes the total amount of the sale, with category and shipping rules that can affect the exact calculation. Confirm the current fee basis for your listing.
Yes. If you expect an advertising charge tied to the sale, enter the expected cost per order so the profit estimate includes it.
No. It is a mathematical threshold from the costs entered. A practical target normally needs room for uncertainty, refunds and operating risk.
Fee references checked September 25, 2026 against eBay selling fees. See also our calculation methodology.