Model eBay profit using the fee basis eBay actually uses: item price, buyer-paid shipping, estimated sales tax, final value fees, per-order fees, Promoted Listings and other seller costs.
Presets fill common starting assumptions only. Keep the fee fields editable for your exact category and account.
Included in seller revenue and generally in eBay's fee basis.
Used for fee-basis modeling; tax collected by eBay is not counted as your revenue.
U.S. default: $0.30 when total order is $10 or less; $0.40 when over $10. Editable for exceptions.
Cost-per-sale general campaign rate. Set 0% for an organic sale.
For U.S. sellers, 1.65% may apply to qualifying international sales outside eBay International Shipping.
Use only for ad cost not already represented by the General campaign percentage.
Seller revenue is the item price plus shipping charged to the buyer. For fee modeling, the calculator separately builds an eBay fee basis by adding estimated buyer sales tax. It then applies the final value fee, general Promoted Listings rate and any international fee to that fee basis before subtracting fulfillment, inventory, returns and other entered costs.
For most categories, the current U.S. starting final value fee is 13.6% for sellers without a Store and Starter Store subscribers. Many categories for Basic, Premium, Anchor and Enterprise Store subscribers use a 12.7% starting rate. eBay has numerous category-specific and tiered exceptions, so the rate always remains editable.
eBay says the total amount of the sale used for final value fees includes the item price, buyer-paid shipping, sales tax and other applicable amounts. The calculator therefore uses estimated sales tax when modeling marketplace fees but does not treat that tax as seller revenue.
General campaigns use a cost-per-sale ad rate based on the total sale amount. Priority campaigns use cost per click, so the calculator provides a separate extra-ad-cost field where you can enter the CPC spend you want allocated to one sale. This avoids treating two different advertising models as the same fee.
No. That is a common U.S. most-category starting rate for non-Store/Starter sellers. Store level, category, price tiers and special categories can change the rate.
For standard U.S. selling fees, eBay currently lists $0.30 for orders of $10 or less and $0.40 for orders over $10. The field stays editable because exceptions exist.
For a U.S.-registered seller, it may apply when the buyer or delivery address is outside the U.S. and the transaction is not covered by eBay International Shipping. Leave it at zero otherwise.
Only when both costs genuinely apply. Use the percentage for General cost-per-sale campaigns and the dollar field for separate Priority CPC or other advertising cost allocated to the sale.
Verify your exact category, Store level, international-sale treatment and advertising setup before relying on a preset.